EFFECTIVE B2B CONTENT MARKETING

For B2B business, the biggest challenge is to create attractive and widespread information. Here are three points about communication  in B2B content marketing.

At first, for B2B business, they need to find the key person.  A B2B business needs to communicate with someone who can decide the cooperation relationship instead a whole operation. This people cloud be the boss, the buyer or someone else. For example, in food industry, the key person is neither the boss nor the buy. The key is the chef.

Picture Source: https://blog.emakina.com/2014/04/07/unilever-food-solutions-chooses-emakina-as-global-strategic-digital-partner/

After finding the key person, B2B business also need to know how to communicate with them and how to let them like your brand via content marketing. For a chef, maybe a professional designed menu and some nutrition advise are very useful.

At the end, the content is the key. In the content marketing, the content should be professional and innovative. At the same time, being funny is also necessary.

Read more on http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/

CREAT A MARKETING STRATEGY FOR YOUR SMALL BUSINESS

Picture Source: http://www.nimble.com/blog/tailored-web-marketing-plan-for-smb/

Most small businesses are self-financing. Their courages or dreams is sources of economic development and technology innovation. Small business is an essential part of economy. For a small business, they need to realize the micro-enviroment  at the beginning. Small business do not to think about economic globalization or such things. Their task is to survive and accumulate capital for further development.

Also, small business need to realize their competitive advantages. Compared with big cooperation, one advantage of small business is they are more close to customers. Thus, small business can understand their customers needs better and reaction faster. At the initial stage of development, small business can not disperse its resource. They need to choose and focus on a small group of customers, for example, ten high-quality customers. Then they can design specific strategy for each customer.

Read more on http://fortune.com/2016/08/04/marketing-strategies/?iid=sr-link1

BIG DATA MATTERS TO EVENT MARKETING

Event marketing is an essential part of IMC(Integrated Marketing Communication). Recent years, because of the development of social media and internet, event marketing becomes more and more popular.

Unusually, event marketing includes three phases: pre-event phase, event phase and post-event phase. A successful event marketing is not only need to focus what happening during the event, but also should emphasize pre-event and post-event phase. In this pre and post event phase, a marketer need to use monitor the dynamic changes of customers’ attitudes and opinions of the brand or products. Thus, big data analysis and many other technologies matter a lot. When big data analysis encounters event marketing, new chemistry reactions will give marketer many inspirations.

Read more on http://www.chiefmarketer.com/datas-role-event-marketing-4-tips/

Is ‘Hunger Marketing’ a sustainable way?

In daily life, we often encounter some phenomena such as limit offering, limited editions. Many of these phenomena are the ‘hunger marketing’. The aim of hunger marketing is to influence the final price of a product by adjusting the demand-supply relationship. A famous example is Apple published the new iPhone 7/ 7 Plus with limited Jet Black color. It inspired many people’s buying desire, and caused the demands far excess the supply.

Picture Sources: http://metro.co.uk/2013/09/21/iphone-5s-sale-madness-homeless-recruited-to-stand-in-line-as-handset-hits-ebay-for-2000-4061451/

In hunger marketing, marketer will attract potential customers by providing a excellent lower price, and then limit supply, in order to create a illusion demand exceeds supply. At the end, the marketer could increasing sale price. What’s more, good hunger marketing can give a high added value to a brand. However, excessive hunger marketing will ‘sent’ consumers to rivals and harm consumers’ brand recognition. Thus, companies should balance the strategies to attract their customers in an efficient way.

Reading more on https://lusisite.wordpress.com/2015/10/10/hunger-marketing-a-sustainable-way-3/

Email Marketing is Effective in Holiday Season

Email marketing is not massively sending email. The point of email marketing  is not only to send emails, but also sends those email into the mailbox of precise customers. Nowadays, Email marketing has incorporated  many big data things and becoming one of the most powerful tools for online shopping.

Picture Source: https://idiamondsjewelry.com/holiday-promotion-sales-2013-2014/

In the holiday season, it’s time to use email marketing communicating with existing customer base and enhancing customers’ recognition and understanding of your brand.  Sellers definitely make sure send every potential customers a promotion emails. Also, they  should use social media, such as Facebook, Instagram or Twitter, during the season to talk with their followers and to deliver the discount information.

Read More at beeketing.com/blog/holiday-promotion-ideas-online-stores-2016/ © Beeketing Blog

Utilizing Cultural Classic to Strike Customers

Recently, Nissan published an advertisement of rouge SUV. It smartly links the new SUV to the upcoming film ‘Rogue One: A Star Wars Story’. A 30-second TV ad shows what a Nissan test facility would look like in a galaxy far, far away.

As well known, Star Wars Franchise has been a symbol of American culture, especially a canonical symbol of Hollowed. Four decades on, Stars wars goes far beyond the big screen, people can feel the exist of Stars Wars in  various aspects of life, from toys to May the fourth celebrating activities. According to Statistic Brain Research Institute, the revenue generated from DVD sales, rentals, digital sales and VHS sales amount to around $5.291 billion.

Read More: Star Wars Franchise Worth More Than Harry Potter and James Bond, Combined

There is no doubt that Nissan took a smart step in its new ads. In order to attract more customers, marketers often use cultural representations, especially in emotional appeals. The objective is to connect to consumers using cultural references that are easily understood and often embraced by the consumer. Thus, Nissan choose a cultural classic to echo customers’ emotional response, then making the new product dominated the market advanced than other cars brands.

Picture Source: http://www.carprousa.com/nissan-joins-forces-with-lucasfilm-to-promote-rogue-one

Mobile Payments Will Driving Market In China

In today’s China, more and more retail stores, supermarkets and restaurants start to provide mobile payment for people, especially smartphone payment. Chinese turn into a new era that buying without wallet.

Picture Source ：https://www.chinainternetwatch.com/19140/mobile-market-q2-2016/

According to the article “Smartphones Lead the Way for Digital Buying in China”. , over 90% of digital buyers in China in May 2016 used a smartphone to make a digital purchase. Although the safety is still a concern when buying stuff, Chinese people can not refuse the big convenience in life. They  not only shop online through the mobile, but also make a purchase in life. When you going to a restaurant for dinner, shopping at a supermarket, even buying a bottle of water from retail store after your running outside, you don’t need to bring your bank card or cash, the mobile is your wallet!

Picture Source: https://www.emarketer.com/Article/Smartphones-Lead-Way-Digital-Buying-China/1014555

Several years ago, the Alipay of Alibaba company dominated the mobile payment market, but today, the WeChat pay of Tencent company has become a great force for competing it. Since WeChat founded, the users has a steep increase in China. In March 2016, Tencent reported that WeChat had surpassed 760 million monthly active users (MAUs) worldwide, an increase of 39% year over year. Tencent company take this opportunity to develop their online payment which is more than a basic chatting app. Nowadays, even though the WeChat pay’s market share is no more than Alipay’s, it’s still the second big mobile payment platform in China.

Read More: WeChat Is More than a Basic Messaging App

Through the booming development of mobile technology and intense competition between Alibaba and Tencent, the mobile pay in Chinese market will be stimulated greatly. Dominating market is an overwhelming trend.  

Catching Market Trend: Technology Boom Fashion Market

As we all known, Virtual Reality technology is a hot topic in recent years. Many brands start to bring the VR technology into their industries, such as fashion industry.

Picture Source: https://www.lvmh.com/news-documents/news/dior-creates-its-own-virtual-reality-headset/

The famous French fashion brand Christian Dior has explored their own VR product – Dior Eyes, which use ultra-immersive virtual reality and state-of-the-art technology to create a mesmerizing 3D experience. By wearing it, wearers can have a VIP treatment to watch the latest ready-to-wear show, even to see the interaction between super model, makeup artists and styling designer, which greatly satisfy users’ curiosity about fashion

Not only Dior, many other fashion brands, such as  Topshop and Balenciaga also are already embracing virtual reality technology to take part.Why Fashion Brands Are Adopting Virtual Reality? Alan Shekhtman gives us some reasons for that.

“Overall, virtual reality is a booming segment in digital marketing, and it is quickly establishing its place in all sectors of the fashion retail business, from store experience and marketing initiatives to overall enhancement of customer experience. Its adoption is not in question anymore — it’s a question of how quickly and effectively fashion retail brands can implement virtual reality to engage modern day customers. The wave of virtual reality is shaping the future, and now is the perfect time to hop on board. “

Picture Source: http://www.joesdaily.com/style/virtual-reality-luxury-fashion-millennial-influence/

Yes, virtual reality is a booming today. For a new things or a new technology, the market trend and market opportunity are most important elements for marketers, they need to have sensitive insight to catch the popular trend, and connect it with their product to attract more customers from the market. By utilizing the Dior Eyes, virtual reality gives consumers a true insiders’ point of view, thereby increase consumers’ buying desire.